Charge with clarity. Grow with confidence.

  • Why this matters

    Many businesses are busy but not profitable, this session uses facts and data to uncover hidden leaks, align pricing with value, and build sustainable margins.

  • Who this is for

    Founders and established owners who feel uncertain about pricing, margins, or profitability and want clarity before they scale.

  • What you’ll walk away with

    A clear picture of your true margins, a fact-driven pricing strategy, and the confidence to adjust prices without guesswork.

  • How it works

    We run a Business Margin Diagnostic and a Pricing Strategy Session, then apply the R.E.S.E.T. framework to model real scenarios and create a profit-focused plan.

  • What’s included

    A Business Margin Diagnostic, one Pricing Strategy Session, and your Profit Clarity Toolkit™ with the option to continue into mentoring to test, measure, and embed changes.

  • Outcome / Transformation

    You’ll leave with confidence in your pricing, clarity on your margins, and a practical toolkit to test, measure, and grow profit on purpose.

Frequently Asked Questions

  • Is this accounting advice?

    Absolutely not. I’m not an accountant; this isn’t about tax or compliance. Instead, I use data-driven tools and clear frameworks to help you strategically read the numbers and make confident pricing decisions.

  • What if I don’t know my exact costs?

    That’s common, especially for startups and service businesses. We’ll work with the numbers you do have, then use simple, fact-based methods to uncover hidden costs and give you a realistic picture of your true margins.

  • Can I apply this to new products or services?

    Yes. We’ll model different pricing scenarios so you can test how new offers might perform before you take them to market, giving you confidence that growth won’t erode profit.

  • Will this tell me if I need to raise my prices?

    It will show you the real impact of your current pricing: whether you’re covering costs, protecting margins, and actually paying yourself. From there, you’ll see clearly if (and how) to adjust.

  • What if I’ve tried to raise prices before and lost clients?

    We’ll unpack why that happened. Often it’s not the price itself, but how it’s framed, communicated, or connected to value. Together we’ll explore pricing strategies and positioning that reduce resistance and protect client relationships.

  • What happens after the session?

    You’ll leave with your Profit Clarity Toolkit™ including a break-even and pricing template, plus a clear strategy for testing and measuring your numbers going forward. If you’d like extra support and/or accountability, you can continue with 3, 6, or 12 mentoring sessions to review and refine in real time.

Book your Profit on Purpose™ session

If you’re not sure if this is the right fit? Book a Free Clarity Call  let’s figure it out together.

R.E.S.E.T. Your Thinking® is a proprietary framework developed by Alexandra Egan of The Domino Effect Consulting & Facilitating.

All tools, models, and resources used in this program are protected intellectual property and may not be reproduced, shared, or adapted without prior written consent © 2025 The Domino Effect Consulting & Facilitating. All rights reserved.