The problem you see is not always the problem you need to solve

Before you spend more, change more, add more or work harder, let’s work out what’s actually going on.

As Seen and Heard On

What brings people to me

You don’t need to know exactly what the problem is before we talk. In fact, that’s often where our work starts.

What we might discover

Because the first problem you see isn’t always the one that needs fixing.

My job is to help you understand what is actually going on before you invest more time, money or effort fixing the wrong thing. From there, we work out what needs attention, what doesn’t, and the right next step.

How we can work together

What Clients Say

Different businesses. Different challenges. The focus is always on understanding what matters and what needs to happen next.

 
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M Lee, Founder AI Milly

As an early-stage startup founder, working with Alex has been invaluable. She’s kind, knowledgeable, and refreshingly direct. Alex helped me find direction when things felt overwhelming, guiding me to focus on what truly matters and helping me understand the steps I need to take. She sees the blind spots you can’t see yourself and gives honest, practical feedback on what’s working and what’s not. I’m excited to continue working with Alex, and I highly recommend connecting with her if you’re looking for clarity, momentum, and real growth.

Janie, JOJ Cleaning Services

Working with Alex has been an incredibly positive experience. She’s knowledgeable in every aspect of business and brings a refreshing, upbeat attitude that makes her a joy to collaborate with. What really impressed me was how often Alex went the extra mile, offering support and ideas I hadn’t even asked for. That kind of initiative and care is rare. She’s patient, generous with her insights, and there’s no hidden agenda, just a genuine desire to help you succeed. Whether you’re running a large company or working solo, Alex is the kind of business ally who lifts you up and helps you thrive. Highly recommend!

Siobhan, School Readiness Program

We recently had the pleasure of an online business mentoring session with Alex. What stood out most was her dedication and commitment to helping us and her ability to break down complex concepts into manageable pieces. She tailored the discussion to our specific goals, offering practical advise and resources that we can implement right away. Her insights into common pitfalls and best practises were invaluable. We left the session feeling well equipped to go about starting our small business. I highly recommend Alex to anyone looking to launch their own business or for help along the way.

Simone

Alex was unwell, but she honoured our commitment and showed up with enthusiasm. I found the session really interesting and informative, but I’m looking forward to consolidating and building on the report she’s provided (which I haven’t yet had a chance to digest) before our next session. I liked her a lot.

Lachlan, SBMS

I just wanted to also say thank you for being such a pleasure to work with. In my time here I’ve received nothing but enthusiastically positive comments about your work with clients.

Stephanie, SBMS, Programs Administrator

Hi Alex,  A client has shared some feedback about their recent mentoring session with you:

“Alex is highly experienced, flexible, organised, engaging and willing to work within my capacity to improve my business. I would highly recommend any business owner wishing to receive support and advice on building their business to it’s fullest potential to meet with Alex to discuss.”

Annique, Managing Director Styling Station Melbourne

I am so grateful to Alex for her support over our four mentoring sessions. She took my business seriously and invested her knowledge and experience to support me in ways relevant to my small, not-for-profit fashion business. She seamlessly synthesised her expertise, my business, and the current business world, giving me thoughtful insights and ideas to move the business forward that I would not have thought of alone. I found the sessions interesting, informative, and highly relevant. I believe she was genuinely interested in seeing my business flourish.

I am grateful for the opportunity to work with her and would highly recommend that others benefit from her vast experience if given the opportunity. Thank you, Alex, for all your support.

From Workshops & Facilitated Sessions

What people say about the experience of working through issues together.

 
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Warmth, Energy and Approachability

“Alex has such warmth and approachability that make her classes a pleasure. She has a sense of excitement and ease at the same time. Very valuable discussion.”

Clear, Engaging and Relevant

“It was an excellent class and Alex explained everything so well. I found it engaging, interesting and relevant.”

Professional, Organised and Inclusive

“Alex is very professional, well organised, flexible and inclusive with her facilitation. I received value from her clear and informative presentation. I absolutely loved the additional quotes provided at the bottom of the slides.”

A Strong Facilitation Style

“Alex Egan has a great facilitation style. The content was great and I would love to have heard more.”

Interactive, Generous and Valued

“Very interactive. Alex included us all in her class. Thank you, Alexandra, for your generosity of time and wisdom. It is very much appreciated and valued.”

Inclusive and Engaging

“Alex always ensures all participants are included and valued. I love her ability to engage during webinars.”

Safe, Encouraging and Easy to Understand

“Alex shared her knowledge in a way that was easily understood. She is encouraging and nurturing, creating a safe, non-judgemental place to learn. An outstanding training session.”

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Not Sure Where to Start?

Tell me what is happening.

You do not need to know which service you need before we speak.

We’ll use the conversation to understand what’s happening and work out the right next step.

Complimentary 20-minute introductory conversation

RESET Your Thinking Build Systems That Scale Lead with Clarity Make Smarter Decisions, Faster Run a Business That Doesn’t Run You Break the Bottlenecks Align People, Process, Profit Turn Chaos into Capability Fix What’s Actually Broken Own the Strategy, Not the Stress Operate Like a Real Business Replace Busy with Productive