Escape the Shark Tank: Discover Your Untapped Market with This Powerful Tool (Free Guide Included!)

Feeling like a small fish in a crowded pond? Is your industry rife with competition, driving down prices and squeezing margins? You’re not alone. This is the harsh reality of the “red ocean” in business strategy, where competition is fierce and growth feels impossible.

But what if there was another way? Imagine a vast, uncontested market teeming with opportunity. A place where demand is created, not fought over. This, my friend, is the blue ocean strategy, a ground-breaking idea that W. Chan Kim and Renée Mauborgne created.

Here’s the secret: the blue ocean isn’t some mythical place. It’s a strategic approach that allows you to create uncontested market space, where your business thrives and customers flock to your unique offering.

Intrigued? There’s a powerful tool that can help you navigate towards these blue ocean opportunities: R.E.S.E.T. Your Thinking.

R.E.S.E.T. is a structured framework designed to break you free from the limitations of conventional thinking and guide you towards strategic decision-making. Here’s a sneak peek at its transformative power:

  • Recognize the Dilemma: Identify the red ocean you’re currently swimming in. What are the industry norms and limitations?
  • Explore Uncharted Waters: Break free from assumptions! R.E.S.E.T. encourages brainstorming to unlock entirely new value propositions.
  • Evaluate with a Blue Lens: Learn to see value differently. How can you eliminate unnecessary features while creating groundbreaking benefits for your customers?
  • Embrace the Blue Ocean: Choose the path less traveled! R.E.S.E.T. helps you identify opportunities beyond the existing competitive landscape.
  • Track and Adapt Your Course: The blue ocean is dynamic. R.E.S.E.T. equips you to monitor the market and adapt your strategy for continuous growth.

Ready to unlock your blue ocean potential? Here is a FREE guide for you that dives deeper into the R.E.S.E.T. framework and provides practical steps to get you started. This guide will equip you with the foundational knowledge to:

  • Identify untapped market opportunities
  • Craft a compelling blue ocean strategy
  • Break free from the red ocean’s limitations

Download your free guide today and start charting your course towards a thriving blue ocean!

P.S. For those who want to unlock the full power of R.E.S.E.T. Your Thinking and create a watertight blue ocean strategy, a comprehensive premium program is available. This program delves deeper into the framework, provides advanced techniques, and offers personalised mentoring and coaching to ensure your success.

Print it out.  Contextualise it. Make it work for you. For your team. For your business. 

I trust this has been useful and that it brings some value and insights and maybe leads to some action and change around this topic for you.

More about the comprehensive premium program HERE!


by Alexandra Egan
Domino Effect Consulting & Facilitating –  R.E.S.E.T Your Thinking
Alexandra makes it easy for you to strategically think about, better manage, and resolve any challenging situation. If you’re looking for someone to help you plan and prioritise  CLICK HERE and schedule a free 30 minute strategy session.